2013 Miss Universe China Final Pageant and Charity Gala

Since 2011, Yue-Sai has served as the National Director of Miss Universe China. Yue-Sai has stated that the Miss Universe Aim is “Celebrating Chinese Women and to use the power of beauty to do good in the world”. In her first year as National Director Yue-Sai created a spectacular Pageant in Beijing at the MasterCard Center with a live audience in excess of 6,000 people. The winner of the Pageant (Luo Zilin) went on to capture the 4th runner up position (out of 89 Countries) in the Miss Universe Organization Pageant held in São Paulo, Brazil on September 12, 2011. The 2012 Miss China Xu Jidan won the Best National Costume Award of the final pageant held in Las Vegas December 2012.
The 2013 Miss Universe China Charity Gala will continue to be one of the most glamorous events of the country. Planned to be held on 28th September 2013 in Shanghai at the newly opened gorgeous Jing An Shangri-La Hotel. This time we will be inviting 400 top business leaders, entrepreneurs, celebrities and socialites from all walks of life to attend the gala, making it ever more so exclusive and prestigious. 15 regional winners from around the country out of hundreds and millions of contestants will be competing for the title of 2013 Miss Universe China. The receipts of the event will be donated to the Shanghai More Love Foundation earmarked for the International Operations Smile organization. StarTV Asia will be our official media partner to air the event throughout the region and many areas around the world it covers, along with every other major media including social media that covers China.